NJ Fines Walmart Over In-Store Pricing Practices

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Walmart has agreed to pay a $1.64 million settlement to the state of New Jersey over allegations of unlawful unit pricing practices across its 64 stores. The settlement, which includes a $1.61 million civil penalty, is the largest ever obtained by the state's Division of Consumer Affairs.

The retail giant was accused of inaccurately displaying unit prices for various grocery products in its New Jersey stores in 2023. The law requires grocery retailers to display the price of food and other regulated commodities using a standard unit of measurement, such as per quart, pound, or per 100 sheets. This allows consumers to easily compare prices of products packaged in different sizes or quantities.

During inspections in early 2023, more than 2,000 instances were found where incorrect units of measurement were used at Walmart stores. This made it difficult for shoppers to compare prices.

"As the price of grocery items continues to rise, it's more important than ever to ensure consumers have all the information they need – and are entitled to by law – to make educated decisions on how to spend their money," said Attorney General Matthew Platkin. "The significant fine Walmart will pay as a result of this settlement sends a clear message that New Jersey will not allow retailers to engage in unlawful pricing practices that deny shoppers the ability to easily compare prices to figure out which product is a better buy."

In response to the settlement, Walmart stated, "We believe a settlement is in the best interest of all involved. We'll always work to provide our customers everyday low prices they can count on."

The settlement also requires Walmart to implement measures to prevent future violations and to conduct internal audits for three years, with each New Jersey Walmart store audited at least once a year.

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